Fragrance Bak Kwa Gift Cards make the perfect Chinese New Year gifts for family or gifts for colleagues who love tender, smoky, and flavourful bak kwa! Founded in 1969 by Madam Ong, Fragrance was born from the passion and optimism of Singapore’s early years. With a winning recipe and the irresistible aroma of barbecued meat, her bak kwa quickly became a beloved tradition. Named after its naturally fragrant scent, Fragrance continues to be a household name, now run by her descendants, who carry on the legacy with their signature bak kwa and a variety of traditional Singaporean delights — from Nyonya pastries to mooncakes, floss, and more. Share the gift of tradition and taste with Fragrance Bak Kwa Gift Cards!